• Bachelor/Honors
• Bachelor’s degree in Marketing, Communications, or related field.

• At least 5 years
• The applicants should have experience in the following business area(s): IT Enabled Service
• Skills & Expertise:
• Blogging
• Business Development
• Digital Marketing (Social Media Marketing)
• Email Marketing
• Google Ads
• Google analytics
• keyword research
• lead generation
• PPC
• SEO and Digital Marketing

• Age 25 to 55 years
• Technical: SEO/SEM, content management, analytics (Google Analytics), social media, email marketing, PPC.
• Soft Skills: Leadership, communication (written/verbal), problem-solving, attention to detail, multitasking, creativity.
• Proven experience in digital marketing, often with a leadership/management background.
• Certifications (Google Analytics/Ads) are a plus.
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills
• Preferred qualifications
• In-depth knowledge of current digital trends
• Experience in digital marketing, or a related field
• Proficiency in photo and video editing software
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data

Responsibilities & Context

A Digital Marketing Manager plans, executes, and optimizes online campaigns across channels like SEO, SEM, social media, and email to boost brand awareness, generate leads, and drive sales, involving strategy, team management, content oversight, analytics, and budget control to meet business goals and improve ROI.

Key Responsibilities:

• Strategy & Planning: Develop comprehensive digital marketing strategies and editorial calendars.
• Campaign Management: Lead execution across SEO, PPC, social media, email, content marketing, and paid ads.
• Content: Oversee creation, distribution, and optimization of website content.
• Team Leadership: Manage internal teams, agencies, or freelancers, ensuring consistent brand messaging.
• Performance Analysis: Track, analyze, and report on campaign metrics and ROI to optimize user experience and results.
• Budget Management: Oversee digital marketing budgets effectively.

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